Is Social Media Killing You? TrekDesk & BodyMedia Offer Prevention through Motion and Metrics

In 2010, Australian researchers found that individuals who sit for just four hours a day increased their risk of cardiovascular disease by 80% and risk of mortality from all diseases by 46%, even when exercising on a regular basis. This revelation propelled the field of “sedentary science” which stresses the importance of continuous daily movement and shed new light on the link between inactivity, rising obesity rates and chronic disease.

TrekDesk and BodyMedia have teamed up at the BlogWorld Expo this week to show that the health risks posed by advances in technology and social media can be overcome with two relatively simple solutions: motion and metrics. TrekDesk provides the motion, allowing individuals the opportunity to walk slowly through out the day while they work – no sweat, motivation or extra time required.  BodyMedia provides the metrics allowing precision monitoring of activity levels, calories consumed and burned, and sleep patterns – all critical to maintaining and improving health.

“Sedentary lifestyles and environments are robbing our health daily,” stated Steve Bordley, CEO of TrekDesk Treadmill Desk, “but daily movement and monitoring of body metrics as provided by BodyMedia Fit can help reverse ill health in a relatively short time span.”

BodyMedia FIT armbands collect physiological data using four unique sensors that capture over 5,000 data points every minute. This raw data includes measurements of heat flux, skin temperature, motion and galvanic skin response. BodyMedia’s algorithms convert these readings into calorie burn, physical activity duration, steps taken, and sleep duration and efficiency.  The companion online Activity Manager – available at any time via computer or smartphone – stores that information, allows users to set goals and document daily food intake, and recommends activity and dietary adjustments based on each user’s actual calorie expenditure and food intake to aid in weight control and other health and wellness management.

Both TrekDesk and BodyMedia representatives will be on hand at BlogWorld & New Media Expo June 5th and 6th (Booth #205 on the Exhibit Floor at the Jacob Javits Convention Center in New York City).


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